Building the digital products that transform and grow your business is fundamentally different than creating IT systems. As a team leader, your digital product’s potential to exponentially grow market share and revenue is inspiring and terrifying – at the same time.
But there is a proven path to develop digital products that customers crave, while avoiding the angst, frustration and financial devastation of building the wrong thing to perfection.
The companies that transform themselves to compete and win in the digital economy have a specific mindset; they practice three values to create software products that drive revenue. These values help them to think differently so that they can rise above process rituals and create software products that drive revenue.
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